FOX NETWORKS x SOFI
2018 WORLD CUP
"AMBITION" BRAND ANTHEM
SoFi, the social finance company targeting millennials with high earning potential (think PhDs and MBAs),
was looking to stand out from the banking crowd and find a more authentic voice for their audience.

Armed with a strategic media buy across every Fox Sports 2018 World Cup match, it was on us to help
them reach their ambitious target. Our team collaborated directly with Fox Networks and their branded content studio, All City, to create custom ads designed specifically for the World Cup audience.

The result were a series of brand anthem films celebrating the drive and ambition connecting
high performers in any field.

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