Pixar x Cars 3
Cars 3 SPEEDWAY
Interactive Installation
When Pixar releases a property as big as Car 3, they don’t just launch a film, they launch an entire line of insanely awesome toys and gear. Instead of creating a traditional 30 second film highlighting 1 or 2 products,
we created a giant interactive race track incorporating all of the latest Cars 3 gear.

When we finished our 14’ x 20’ bedroom inspired track we let real kids take it for a test drive. We then filmed a 30 second film of real Lightning McQueen and Cruz Ramirez cars racing around the track.



SPEEDWAY DESIGN PROCESS
Totino's pizza rolls
The "Living" Room
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old El Paso
Anything Goes Films
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